It feels like only yesterday that Kylie Jenner’s clothing brand Khy launched, and it’s already on drop 008. This time, it’s the vacation edit. That means Khy is officially launching its first go at swimwear.
Khy focuses on trend-forward basics, so it was only a matter of time that a California girl like Kylie was going to re-enter the swim space. Oh, you don’t remember Kylie Swim? Well, that’s okay. I’m sure she’d like to forget anyway. At any rate, with Khy, Jenner has established a more solid proof of concept of what her line can do and be, plus she has also gotten much more experience bringing something to market and a family of entrepreneurs to learn from as well.
In the pictures posted to Khy’s instagram, Jenner is posed with a basic cross-front orange string bikini on the beach with a sea shell. But of course, there’s more. The entire collection is currently available to be previewed on Khy.com. the color story is bright orange, a popsicle red, deep brown, black, and white. Of course it includes swimwear, plenty of two-piece sets and one-pieces as well. But even more excitingly, it includes a huge selection of clothes to wear over the swim. And Miss Jenner is not going to give you your mother’s bathing suit cover-up. The collection includes tanks, pants, skirts, and form-fitting dresses in both mesh and solid fabrics. The price of the collection’s offerings range from $36 to $88, making it one of the more affordable major swimwear collections on the market right now.
The entire collection, including prices, is up to preview on the website now and will be available to shop July 11 at 9 AM California time.
