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If you haven’t heard of Merit Beauty, let us put you onto a celeb-loved brand that launched in 2021 and has already set the tone in what the brand calls “minimalist beauty” (think: TikTok’s “no-makeup makeup trend“). They seriously aren’t exaggerating about being minimalist. Merit’s lineup only consists of 12 products: a foundation-concealer crossover, blush balm, bronzer balm, tinted lip oil, mascara, brow pomade, creamy lipstick, glow serum, highlighting balm, foundation brush, eyeshadow brush, and eyeshadow. Each of its products comes in the sleekest packaging and contains formulas that will give you a natural, dewy makeup look.
I personally first came across Merit in my social feeds. A post showing off the brand’s Signature Bag caught my eye, not because of the storage potential, but because I thought it was a handbag from a designer brand. I simply couldn’t keep my eyes off of it.
Here’s the thing: The Signature Bag isn’t a product you can purchase by itself on Merit’s site. You can score this super luxe, corduroy bag complimentary with your first purchase, no matter how big or small. I’ve never seen anything like it before. It’s the chicest makeup pouch I’ve ever seen and I just adore the knot design. Truly, you can wear and style it as a show-stopping purse whenever you want it to.
To secure the bag—and flawless makeup looks—shop any of these incredible beauty products from Merit. We’ve included everything from a lengthening mascara that your friends will mistake for lash extensions to a tinted lip oil that’s near-identical to Clinique’s Black Honey. Or maybe take a peek at the brand’s newest additions: Solo Shadow, Bronze Balm, and Shade Slick Gelées.
You have no excuse not to scoop up something from the brand so that you can, quite literally, secure the (Signature) bag. Keep reading for my faves from Merit (spoiler: there are a lot).
We collaborated with Merit on a limited-time bundle that includes six of our favorite products from the brand. This gives you ample time to get one for yourself and a couple more for your makeup-obsessed friends and family members. While these products individually retail for a total of $158, the StyleCaster x MERIT Set lets you try all of them for $142.
Here’s what you get (you can choose your preferred shade for each product):
Flush Balm Cheek Color
Day Glow Highlighting Balm
Clean Lash Lengthening Mascara
Signature Lip Lightweight Lipstick
Solo Shadow Matte Eye Color
Brush No. 2 Eyeshadow Brush
Merit Beauty.
For makeup minimalists and eyeshadow beginners like me, the just-launched Solo Shadow is a must-try. It comes in eight gorgeous neutral and muted colors that are super easy to apply. I love how fuss-free the formula and shades are, plus they come in single-product packaging instead of a palette. Scroll through my full review to see how I got on with the shadows.
Celeb fans: Sarah Jessica Parker, Kate Hudson, Kirsty Hume, Jenna Lyons, Bethenny Frankel
Merit Beauty.
Merit couldn’t launch its first-ever eyeshadows without also releasing a brush to go with it. I love Brush No.2’s compact size so I can throw it into my bag for mid-day touchups. One side has fluffy bristles for a quick sweep of shadow, and the other side has tapered bristles to create a wing.
Celeb fans: Jenna Lyons
Photo: Merit.
Brush No. 1 is meant to accompany The Minimalist, and after once using a different brush to apply Merit’s foundation-concealer crossover, I totally understand why. Brush No.1 blends the product into my skin way faster and smoother. The vegan bristles are extremely soft and gentle, and I love how I can fit the brush into any handbag.
Celeb fans: Jenna Lyons
“Bronze Balm has the perfect sheer, buildable formula that gives a wash of natural warmth and depth with just a swipe or two. The satin finish isn’t too matte or dewy,” Elizabeth Denton wrote in her review of the product. I couldn’t agree more with StyleCaster’s beauty writer. I don’t wear bronzer on a daily basis, but when I do reach for one, it’s this sheer bronzer. This balm formula is so easy to apply and blend, and it’s creamy to a T.
Celeb fans: Kaitlyn Dever, Sienna Miller, Sarah Jessica Parker
Photo: Merit Beauty.
Tint, lengthen and lift your lashes in a few swipes with the Clean Lash Mascara. The brush is designed with precision and curling power, while the formula won’t weigh down your lashes.
Celeb fans: Cameron Diaz, Kaitlyn Dever, Whitney Port, Jenna Lyons, Sienna Miller, Sarah Jessica Parker, Jenna Lyons
Photo: Merit Beauty.
The Signature Lip is lightweight and doesn’t leave your lips cracked or dry. Even Cameron Diaz is a fan of the formula; she usually reaches for shades L’Avenue, Fashion and Cabo.
Celeb fans: Cameron Diaz, Sienna Miller, Kaitlyn Dever
Photo: Merit Beauty.
If you’re looking for a blush that makes your skin look so dewy and sun-kissed, beeline straight to the Flush Balm. It’s light and long-lasting and doesn’t appear cakey like other powder blushes do. Choose my fave shade, Raspberry Beret, for the most stunning “faux sunburn” look, or check out the four newest shades: Fox, Après, Stockholm and Persimmon. Oh, and did I forget to mention that Hailey Bieber has worn it?
Celeb fans: Miranda Kerr, Hailey Bieber, Kaitlyn Dever, Whitney Port, Jenna Lyons, Sienna Miller, Lola Tung, Sarah Jessica Parker
Photo: Merit Beauty.
I am thoroughly obsessed with the Day Glow highlighter. It’s not the type of shimmery look that powders provide, but more so an “I just drank six glasses of water and got eight full hours of sleep” healthy glow. I used Cava (a champagne hue) for the longest time until Bounce (a rose gold shade) became my go-to. It looks beautiful right above the Flush Balm on my cheeks, as well as on the bridge and tip of my nose and in the inner corners of my eyes—so basically anywhere and everywhere.
Celeb fans: Nicole Richie, Kaitlyn Dever, Whitney Port, Sienna Miller, Sarah Jessica Parker
Photo: Merit Beauty.
This sleek stick is a two-in-one foundation and concealer. It has light to medium buildable coverage that’s super lightweight and natural-looking. Pro tip: buy three shades darker than your regular foundation shade to get your new fave contour. The Minimalist has become my ride-or-die foundation since it’s just so easy to apply and blend.
Celeb fans: Sienna Miller, Kaitlyn Dever, Nicole Richie, Lola Tung, Ashley Tisdale, Behati Prinsloo, Whitney Port, Jenna Lyons
Merit Beauty.
The Shade Slick Tinted Lip Oil gives you the benefits of both an oil and a light stain. The Sangria color has a smooth and glossy finish, but also a natural deep berry tint that resembles Clinique’s Black Honey tone. Enriched with rosehip oil, shea butter, grapeseed oil and jojoba oil, the formula leaves your lips moisturized and nourished. Trust me, I’ve tried it myself. I’ve also given the four new sheer Gelée shades a go and think I might even prefer them to the Classics.
Celeb fans: Whitney Port, Jenna Lyons, Sienna Miller, Sarah Jessica Parker
Photo: Merit Beauty.
Get the fluffy brows of your dreams with the help of this volumizing pomade. It won’t make your brows all hard and crispy thanks to the vitamin B5 that adds flexibility and fullness. I love that it doesn’t feel like I’m wearing anything on my brows when I swipe on this pomade. It’s that lightweight!
Celeb fans: Kaitlyn Dever, Whitney Port, Sienna Miller, Lola Tung, Sarah Jessica Parker
