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An eye-worthy fashion collaboration has dropped today, and it’s likely to sell out fast. Gap has partnered with lifestyle clothing brand Madhappy on a 41-piece collection that consists of denim, outerwear, hoodies and accessories.
The joint endeavor “celebrates the brands’ shared values of optimism and self-expression” and is largely inspired by the Gap archive—the brand’s “Individuals of Style” campaign from the ‘90s is being reintroduced in a new and exciting way. “As a kid who grew up wearing Gap in the ’90s, the opportunity to work with them has been an honor. They are a staple of American heritage,” said Noah Raf, co-founder of Madhappy, in a press release.
The collection aims to “bridge art and culture” and features Devon Lee Carlson and 070 Shake, alongside Ottawa Kwami, Reign Judge, Stella Lucia Deopito, and Eera.
Courtesy of Gap & Madhappy
“Madhappy is a brand that lives beyond their product by fostering a community of optimists—this was a natural alignment to our values of championing self-expression and individuality,” said Calvin Leung, Head of Creative at Gap in the same press release. “The result is not only a product we’re proud of, but a collaboration that’s rooted in a shared purpose of spotlighting true originals who are inspiring optimism through their own lens.”
The Gap x Madhappy collection is live on gap.com and madhappy.com starting today. In addition, Gap will donate to the Madhappy Foundation, a non-profit organization that raises awareness, funds research and helps impact the mental health movement in a positive way.
Courtesy of Gap & Madhappy
Gap & Madhappy Mad Full-Zip Cropped Hoodie
Courtesy of Gap & Madhappy
Gap & Madhappy Stripe Tee
Courtesy of Gap & Madhappy
Gap & Madhappy Distressed Denim Trucker Jacket
Courtesy of Gap & Madhappy
Gap & Madhappy Mad Hoodie
Courtesy of Gap & Madhappy
Gap & Madhappy Mad Straight Sweatpant
