Written By: Trisha B.
Cantu Beauty, a renowned brand for hair and skin care, is pleased to announce a newline of newly formulated products with organic ingredients. These products are speciallydesigned to cater to the needs of people with wavy, curly, and coily hair. Cantu Beautyhas partnered with Skai Jackson, an award-winning actress, and Cantu’s new brandambassador, to officially launch this new line of reformulated products. The products areenriched with certified organic fair trade shea butter, which is sourced in partnershipwith the Global Shea Alliance. The new product line aims to provide increased moistureto maintain hair health and ensure it looks fabulous.Our team had the opportunity to sit down with Skai Jackson regarding the newfoundpartnership. Here’s what she had to say:
Skai J.:” I always had a hard time finding products for my hair, and Cantu is a brand I’vealways used, so this is a full circle moment for me. The brand has been so amazing tomy hair.”Hype Hair: How do you feel the trajectory for black people to wear natural hair withoutshame in different industries?Skai J: “Well, I’ve began to see things now, even with men and their natural hair anddreads in school or the workplace, and how their either asked to cut or shave their hair.However, everyone’s hair is different and no person with natural textured hair shouldfeel obligated to change their crowns to make anyone else comfortable.”Hype Hair: What does it mean to be representing a renowned brand that’s working toimprove products and communities by controlling the bias of different hair textures?Skai J: “I love that now we don’t have to do that anymore. Even in my own careerexperience, if I wasn’t excepted because of my hair, I’d remove myself from theequation. I can appreciate how we are sticking together supporting these brands andeach other.”
Credit: Rav Carlotti
The actress says she looks forward to all upcoming events with the partnership, as sheis thrilled to share details of the new products and represent the brand in 2024. Cantuhas improved the recipe for their popular Cantu Leave-In Conditioning Repair and otherproducts by increasing the number of natural oils with no silicone and drying alcohol.This change has made the product healthier for many hair types, as shea butter,avocado, grapeseed oil, and other natural oils have been added to provide strength andnourishment. Like Cantu, dozens of companies are taking advantage of the trend ofcreating sustainable, natural, and organic beauty products. The new products for Cantuwill be available online and in stores soon.
Credit: Rav Carlotti
Credit: Rav Carlotti
Credit: Rav Carlotti
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