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Serena Williams is about to launch her new brand WYN Beauty, a brand that celebrates athletes and was created to offer products that work for even the most active competitors. The brand officially launches on April 7th at Ulta Beauty and includes 10 products ranging in price from $18 to $25.
OFFICIAL RELEASE DATE: APRIL 7th, 2024WHERE TO BUY: ULTA BEAUTY
Featuring You Hydrating Skin Enhancing Tint
$29.00
WYN BEAUTY Featuring You Hydrating Skin Enhancing Tint SPF 30 enhances skin with buildable coverage and a naturally radiant finish. Formulated with invisible sun protection and the Truly Unstoppable HydraComplex, the lightweight formula delivers up to 72 hours of hydration. Available in 36 shades.
Refreshing gel-cream texture feels lightweight, is easy to blend, and lets skin shine through
Invisible broad-spectrum UVA/UVB protection shields skin from the sun, blue light, and pollution with zero white cast
Truly Unstoppable HydraComplex for up to 72h hydration
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Word of Mouth Max Comfort Matte Lipstick
$20.00
WYN BEAUTY Word of Mouth Max Comfort Matte Lipstick envelops lips in bold color with a comfortable matte finish that delivers up to 24 hours of hydration.
10 shades with full-coverage, matte color payoff in one swipe
Hydration complex and other natural moisturizing factors locks in hydration all day
Shades Include:
RECITE (muted cayenne)
BRAVE (mauve brown)
EXPLAIN (rosey brown)
CHEER (warm rose)
GREET (rich brown)
DEBATE (deep red)
DARE (ruby red)
EXPRESS (vibrant rose)
TELL (plum rose)
AMPED (berry)
WYN BEAUTY
SHOP AT: ULTA BEAUTY
MVP: Most Versatile Pigment Multifunction Lip & Cheek Color
$21.00
WYN BEAUTY MVP: Most Versatile Pigment Multifunction Lip & Cheek Color provides buildable, longwear color with a natural, satin finish. The smudge-resistant gel formula blends smoothly. The Truly Unstoppable HydraComplex delivers up to 72 hours of hydration.
8 buildable shades for lips and cheeks with a natural finish
Truly Unstoppable HydraComplex for up to 72h hydration
Blends seamlessly with fingers or a brush
Coconut-Derived Texturizing Agent creates a silky, lightweight texture
Plant-Based Squalane maintains moisture balance and locks in hydration
Shades Include:
CROSS (rose brown)
ADVANCE (plum berry)
PULL (bright pink)
PUSH (hot coral)
CHARGE (muted brick red)
SOAR (neutral pink)
ARRIVE (rich rose)
GO (muted mauve)
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Say Everything Max Intensity Featherweight Lipstick
$20.00
WYN BEAUTY Say Everything Max Intensity Featherweight Lipstick coats lips in impactful color that feels like you’re wearing nothing at all. The hydrating formula delivers full-coverage color in a satin finish that sets beautifully and glides on with ease.
10 weightless shades with stunning color payoff in one swipe
Formulation significantly increases skin hydration and keeps lips moisturized over time preventing water loss
Featherlight, mattifying powders impart a gliding, silky application without drying the lips
Ultra-dense pure pigments for total coverage in just one swipe
Shades Include:
WHISPER (rosey nude)
ANNOUNCE (rich deep brown)
SPEAK (mauve)
ASK (sepia)
TEACH (muted rose)
SING (nude pink)
IGNITE (cayenne)
SPARK (candy apple red)
CHALLENGE (deep berry)
SHOUT (magenta)
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Nothing To See Soft Matte Creamy Concealer
$25.00
WYN BEAUTY Nothing To See Soft Matte Creamy Concealer provides buildable, medium coverage with a soft-matte finish in 20 shades. The cream-to-powder longwear formula blends seamlessly, while the Truly Unstoppable HydraComplex delivers up to 72 hours of hydration.
Instantly brightens and covers under eyes, dark spots, and blemishes
Truly Unstoppable HydraComplex for up to 72hr hydration
Botanical complex helps improve skin’s texture over time
Blendable cream-to-powder formula creates a soft-focus effect that feels lightweight and silky all day
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Big Vision Lengthening & Defining Tubing Mascara
$19.00
WYN BEAUTY Big Vision Lengthening & Defining Tubing Mascara coats eyelashes in tubing technology for maximum length and definition. The double-arched brush ensures lashes are coated from root to tip in the flake-resistant and smudge-resistant formula for up to 24 hours.
Conic polymer tubing technology lengthens and enhances each individual lash from root to tip
Arched, double-comb brush ensures each lash is defined
Mess free removal with warm water
WYN BEAUTY
SHOP AT: ULTA BEAUTY
No Words Needed Lip Serum
$18.00
WYN BEAUTY No Words Needed Lip Serum helps hydrate lips for up to 24 hours. The lightweight, never sticky formula soften lips with a comfortable, high-shine finish.
Translucent shade with a subtle, not sticky, shine works on all skin tones
Up to 24h hydration
Helps with firmness and smoothness of lips
Wild Mango Butter, Jojoba Oil, and Karitè Butter help hydrate lips
Antioxidant-rich Vitamin E
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Taking Shape Brow Shading Pencil
$19.00
WYN BEAUTY Taking Shape Brow Shading Pencil frames and defines eyebrows with its flexible hold formula and grooming spoolie. The versatile triangle tip creates fine, hair-like strokes and shades sparse eyebrows without tugging.
Vitamin E and Argan Oil help condition brow hair
Triangle tip makes it easy to draw fine lines and shade in sparse areas
Spoolie end lets you groom and fluff brows
Blendable wax formula glides on and stays put
Shades Include:
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Guideline Waterproof Liquid Eyeliner
$21.00
WYN BEAUTY Glideline Waterproof Liquid Eyeliner draws powerfully pigmented black lines with an ultra-precise felt tip applicator for 24-hour, waterproof, smudge-proof, and sweat-resistant wear. The quick-drying, carbon-free formula provides a semi-matte finish.
Precise felt tip pen delivers a smooth, intense application
The deepest, carbon-free black pigment with a semi-matte finish
WYN BEAUTY
SHOP AT: ULTA BEAUTY
Glideline Longwear Eye Pencil
$19.00
WYN BEAUTY Glideline Longwear Eye Pencil provides impactful, transfer-resistant color. The longwear eyeliner formula glides on smoothly without tugging. All-in-one liner includes sponge-tip applicator and sharpener to create precise lines and smokey looks with ease.
Intense, true black color payoff that wears all day or all night
Glides without skipping or tugging
Built-in sharpener and smudger for an all-in-one tool
WYN BEAUTY
SHOP AT: ULTA BEAUTY
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