AG Care Apple Cider Vinegar Shampoo Review: One Editor’s Thoughts



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I take haircare very seriously. My hair is one of my favorite features, and I prioritize its health on a regular basis to ensure it stays voluminous, shiny and soft. With that, I’m always looking for new products that can bring even better results than the last, and testing out an apple cider vinegar shampoo has been my most recent venture. 

AG Care’s Balance Apple Cider Vinegar Shampoo is a sulfate-free, 98 percent plant-based, naturally derived shampoo that contains a blend of nourishing superfoods, argan oil, and of course, apple cider vinegar, to maintain soft and healthy hair. I’ve been testing both the shampoo and its matching conditioner for over a month. 

AG Care

Balance Apple Cider Vinegar Shampoo

I’ve heard over the years that apple cider vinegar may bring numerous health benefits, but I didn’t know how that translated into haircare. According to Gretchen Friese, Bosley MD’s Certified Trichologist, there are plenty of positives that can come from using apple cider vinegar hair products. For starters, the ingredient can smooth hair cuticles, remove build-up from the scalp, seal in hair color, define curls, and even help to encourage hair growth. In fact, Friese says those with pH balance concerns (dry or oily scalps) who are experiencing product build-up or excess oil production can especially benefit from using products with apple cider vinegar. 

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I’ve definitely experienced my fair share of scalp concerns, like itchiness and oiliness—my roots get greasy insanely fast by the end of the day, even if I shampooed just that morning. But after using this shampoo, I’ve noticed improvements with both; not only is my hair smooth and shiny, but I’ve stopped itching my scalp as frequently and I’ve had to reach for dry shampoo far less. The apple cider vinegar conditioner deserves its own recognition, too. I can feel my hair softening as soon as I apply it, and the feeling lasts through using hair tools (something that we all know can dry out your hair quickly). It also smells sweetly of bubble gum, if that’s your thing.

Courtesy of Maya Gandara

The Balance Apple Cider Vinegar Shampoo has racked up over 200 reviews from shoppers who have witnessed their own positive results from use. As one person wrote, “I love AG products and I love the recent revamp of products! My stylist uses the products so that’s why I started using AG and won’t stop. The new packaging is sleek and timeless. The products always make my hair feel clean and healthy and moisturized! Don’t sleep on AG.”

“Balance is a great name for this shampoo because it’s kind of like the goldie locks of shampoo,” said another. “It cleans really well (I have double shampooed for years and still do) while not drying out my hair. My scalp is never itchy and my hair is happy.”

If your current shampoo isn’t cutting it, I recommend giving the Balance Apple Cider Vinegar Shampoo from AG Care a go—it’s time you used a shampoo that did more than just clean.

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